We built ElixBrand because we needed it ourselves.
After years of running our own products, we got tired of manually tracking what people said about us online. So we built the tool we wished existed.
How we got here
Before ElixBrand, we spent years building products together. Adil founded YOUPEL back in 2015 and ran it for a decade. Brahim joined as a developer, and later we co-founded PostGoo — a social media management platform.
Running PostGoo taught us something: brands have no idea what people are saying about them until it's too late. A negative review goes viral, a competitor runs a smear campaign, or a happy customer posts something great — and nobody notices for days.
We started building an internal tool to monitor mentions of PostGoo across Reddit, YouTube, blogs, and news sites. It worked well enough that other founders kept asking us for access. That's when we realized it should be its own product.
ElixBrand launched in early 2024. We're a small team, we ship fast, and we use our own product every day.
ElixBrand today
Platform integrations
Real-time monitoring
Blog posts & guides
Founded
Registered in Wyoming, USA
30 N Gould St Ste R, Sheridan, WY 82801
What we built
Multi-platform scanning
We pull mentions from YouTube, Reddit, Mastodon, Bluesky, WordPress, Medium, Substack, Facebook — with more coming. You set the keywords, we do the rest.
AI sentiment analysis
Every mention gets classified by sentiment and influence automatically. You see at a glance whether a conversation is positive, negative, or neutral — and how much it matters.
Reports & alerts
Generate PDF reports for stakeholders, set up real-time alerts via email or Slack, and track keyword trends over time from a single dashboard.
See it in action
A walkthrough of the ElixBrand dashboard — setting up a project, tracking keywords, and reviewing mentions across platforms.
The team
Adil Boukabiya
Co-Founder & CEO
- PhD in Marketing Research — Mohammed V University, Rabat
- Founded YOUPEL in 2015, grew it over 10 years
- Co-Founded PostGoo, a social media management tool
- Leads product vision, strategy & growth at ElixBrand
Brahim Akarouch
Co-Founder & Lead Software Engineer
- 6+ years building web & mobile products
- Co-Founded PostGoo — full-stack engineering lead
- Previously at YOUPEL, webio.ma & freelance on Upwork
- Architected & built ElixBrand's monitoring platform end-to-end
Want to talk?
Whether you&aposre a startup, agency, or enterprise — we&aposd love to hear from you. Drop us a line or create a free account to see the platform in action.
