When a buyer asks ChatGPT or Gemini what to buy, the answer names two or three brands. See whether you are one of them, who is named instead, and what to do about it.
For a growing SaaS company, three options come up most often:
- 1.
Competitor A — the usual choice for scaling sales teams, strong enterprise reporting.
- 2.
Your BrandYou — fast to set up, large integration library, lower price.
- 3.
Competitor B — the budget option, fewer integrations.
Ten links. The buyer does the work.
- They open five tabs, skim listicles, compare pricing pages.
- Even a page ranked eighth gets a look if the title is good.
- Your job was to be somewhere on page one.
Three names. The buyer picks one.
- They ask a specific question and get a short, confident answer.
- The answer names two or three brands and explains why.
- Nobody scrolls past it to find you.
- 1.Competitor A
- 2.Your Brand
- 3.Competitor B
If you are not one of the names, you were never considered.
The same question, asked the way buyers ask it.
Pick a stage of the buying journey. You see the exact answer each engine gives, who it names first, and which pages it leaned on.
Competitor A is the most common choice for scaling sales teams thanks to its enterprise reporting. Your Brand is a strong alternative if you want fast setup and a large integration library at a lower price.
- 1.Competitor A
- 2.Your BrandYou
- 3.Competitor B
For a growing SaaS company, Your Brand stands out for its native integrations and transparent pricing. Competitor A offers deeper enterprise controls but typically requires a longer rollout.
- 1.Your BrandYou
- 2.Competitor A
- 3.Competitor C
Shown with live web search on ChatGPT and Google Gemini. Add your competitors and your own questions.
The questions you are missing from, and the pages behind each one.
AI does not pick favourites. It repeats what the most-cited pages in your category say. When those pages leave you out, so does the answer.
“Best CRM for enterprise sales teams”
ChatGPT names Competitor AEvery answer leans on TechRadar's roundup and a Forbes enterprise case study. Neither mentions you.
“Most reliable CRM for scaling companies”
Gemini names Competitor AReliability answers quote enterprise reviews on G2. Yours mostly come from small teams.
“Your Brand vs Competitor A for a 50-person team”
ChatGPT names Competitor AOne Reddit thread about limited reporting is the source of the single objection AI keeps repeating.
Lists Competitor A as best overall and Competitor B as best value. You are not mentioned.
Features Competitor A with an enterprise case study. The reason AI calls them the safe choice.
Rates you highly for ease of use and integrations. Far fewer reviews from enterprise accounts.
Praises setup speed. Two upvoted comments mention limited custom reporting.
Every gap comes with the first step already drafted.
Pick a page that cites your rivals and not you. The pitch is written. Edit it, copy it into your outreach tool, and watch whether the next answer changes.
Pitch drafts
For every source that cites your competitors and not you, a drafted email with the angle that fits that publication. Edit it, copy it into your outreach tool, and track its status here.
Content Studio
Comparison guides and FAQ pages written to be quoted, with the structured data AI engines read.
Readiness check
Scores your pages on what AI needs to quote you: facts, clarity, structure. Flags blocked crawlers and generates a robots.txt you can paste.
- Facts AI can quoteGood
- Clarity of claimsThin
- Structure and schemaGood
The most-cited editorial source for discovery questions in your category. Every answer that leans on it leaves you out.
Hi, your CRM roundup is one of the most referenced guides in the category. We'd like to offer your team a full-access account to evaluate Your Brand for the next update, along with our latest integration and onboarding benchmarks.
Answers change. You see the shift while there is still time to act.
Scans run daily or weekly, your choice. Answers change when models update and when rivals publish, so the page you see is never stale.
Daily share-of-voice trend: you and your top rival. Illustrative data.
Baseline
Missing from every enterprise question. Competitor A owns the most-cited sources.
Act on the gaps
Coverage secured in one review roundup. One comparison guide published from Content Studio.
Measure the shift
Gemini starts citing the new guide. You overtake Competitor A on the enterprise questions.
Common questions
How often AI assistants recommend and cite your brand when buyers ask them what to buy. When someone asks ChatGPT or Gemini for the best tool in your category, the answer names a few brands. ElixBrand measures how often you are one of them, and calls that your Share of Model.
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Disclaimer: All metrics, recommendations, and analytics provided by ElixBrand are for informational and brand intelligence purposes only. ElixBrand does not provide legal, financial, or medical advice; consult a qualified professional for decisions regarding those matters.