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NW
Northwind Communications

Brand
Performance
Report

Prepared for Lumen Cloud

Q3 2026

Prepared by
Northwind Communications
Confidential
Lumen Cloud · Q3 2026Northwind Communications
01

Summary

Coverage grew after the September launch, and the two long features carried most of it. The one forum complaint was answered the same day and did not spread.

Recommended next step

Use the reviewers' migration quotes in next quarter's sales material while they are fresh.

2
1

Pick a template

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2

Add your logo and color

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3

Send it, or let it send itself

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Before

Sunday night. Forty slides. Still no answer to “so what?”

  • Screenshots go stale the moment you paste them.
  • Charts without a story get the same question in every meeting.
  • The polish you want takes hours you do not have.
After

Monday, 8:00. The report is already in their inbox.

  • Your logo on the cover, your color on every page.
  • The first paragraph says what changed and why, in plain language.
  • You changed one sentence and hit send. Or you did nothing, and it sent itself.
Written for you

It writes the “so what” for you. You edit the one sentence you’d phrase differently.

Every section opens with a short paragraph that explains what moved and why. You read it once, change what you want, and send.

Lumen Cloud · Q3 2026Northwind Communications
01

Summary

Positive coverage climbed in the week of the v3 launch and stayed there.

AI draft

Most of the lift came from product reviews in TechCrunch and The Verge, which praised the zero-downtime migration.

Your edit

Most of the lift came from TechCrunch and The Verge, both of which praised the zero-downtime migration. Worth quoting in the Q4 deck.

Developer discussion on Reddit stayed warm through the following two weeks.

Not sent yet2
  • Opens with what moved and why

    Not a chart. A paragraph a client can forward without explaining.

  • Names the sources

    The publications, threads, and reviews behind the shift, so nobody asks “says who?”

  • Ends with a next step

    One recommendation per section, written so it can go straight into the plan.

  • In your client's language

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  • You have the last word

    Rewrite, shorten, or add your own note before anything leaves the building.

Templates

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Ten report layouts built for the questions clients actually ask. Each one is editable, so you can add a section, drop one, or write your own notes.

Executive & Board Briefing
Contents
  1. 01Performance totals
  2. 02Board brief
  3. 0352-week sentiment
  4. 04Action items
Confidential
For leadership

Executive & Board Briefing

Four pages a CMO reads in five minutes. What happened, what moved, and what to do next.

4 pages

PR & Editorial Coverage
Contents
  1. 01Editorial reach
  2. 02Top publishers
  3. 03Narrative summary
Confidential
For PR teams

PR & Editorial Coverage

Where the coverage landed, which publishers carried it, and the story the press told.

3 pages

Competitive Benchmark
Contents
  1. 01Share of voice
  2. 02Channel dominance
  3. 03Battlecard
Confidential
For strategy

Competitive Benchmark

How you stack up against named competitors, plus a battlecard the sales team can use.

3 pages

Crisis & Reputation Risk
Contents
  1. 01Backlash risk
  2. 02Critical mentions
  3. 03Sentiment drivers
  4. 04Response playbook
Confidential
For comms leads

Crisis & Reputation Risk

The spikes, the critical mentions behind them, and a response playbook.

4 pages

Also included: 360° Brand Dossier · AI Search (GEO) Audit · Social & Creator Virality · Global Markets · AI Narrative Strategy · Engagement Velocity

The editor

Start from a template. Then drag it into shape.

A drag-and-drop editor built for reports, not slides. Every block on the page can be moved, swapped, or tuned without leaving the page.

  • Sixty blocks, one drag

    More than fifty data blocks, plus headings, text, images, callouts, dividers, and page breaks. Drop one onto the page and it fills with your data.

  • Each block has its own settings

    Change the timeframe, switch to an advocacy or crisis lens, rename the title, or turn the AI commentary off for that block alone.

  • Pages, not a scroll

    Cover, content pages, back cover. Add, reorder, and duplicate them. Pick A4 for print, 16:9 for the boardroom, or one continuous page for the web.

  • Ask the copilot

    Press Cmd+K, describe the report you need, and it lays out the pages. You keep editing from there. Drafts save to the cloud as you go.

Lumen Cloud · Q3 brief
SavedK
Lumen Cloud · Q3 2026Northwind Communications
01 Summary
Drop here
Selected
Top publishers
Note
2
Sentiment drivers
Make it yours

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Preview as:
NWNorthwind Communications
Brand Performance Report
Prepared for Lumen Cloud
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On schedule

Every Monday at 8:00, Sara gets the Lumen Cloud brief.

You did nothing.

Next: Mon 13 Oct•Executive & Board Briefing•Daily, weekly, or monthly
Send it how they want it
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Questions

Common questions

A report uses your project's data at the moment you generate it. Mentions, sentiment, and reach are collected continuously, so a report built on Monday morning reflects everything up to that point.

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